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Press kit

Heather
Florio.

Second-generation CEO of Desert Harvest. Three decades in pelvic and sexual health.

All press, media, speaking & partnership inquiries route through Jim.

High-res headshot & additional press photos on request.

ForbesLeading Women in Business · 2022Authority MagazineTop 50 Women in Wellness · 2021
Portrait of Heather Florio, CEO of Desert Harvest
CEO · Desert Harvest
Biography

Short bio (50 words)

Heather Florio is the second-generation CEO of Desert Harvest, a women's-health company her family founded in 1993. She writes the monthly Dear Sexpert column for BELLA Magazine, sits on BELLA's Medical Advisory Board, and is a Forbes Leading Woman in Business (2022). Late-diagnosed autistic.

Long bio (≈200 words)

Heather Florio is the second-generation owner and CEO of Desert Harvest, a women's-health and wellness company her parents founded in 1993. She has been with the company since its founding and officially stepped into the CEO role in 2012; under her leadership, Desert Harvest has grown by more than 1,500% and served over 100,000 women in pelvic, sexual, urological, and menopausal health.

Heather studied leadership and organizational management at the University of Denver before a first career in the entertainment industry, running venues and coordinating global events for top-tier musicians. She is a monthly women's-health columnist for BELLA Magazine (Dear Sexpert), a member of BELLA's Medical Advisory Board, and a board member at the Northern Light Health Center for Healthy Brain Aging.

She was recognized as a Forbes Leading Woman in Business (2022) and named to Authority Magazine's Top 50 Women in Wellness (2021). Heather lives with interstitial cystitis and endometriosis, the conditions Desert Harvest was founded to address, and was diagnosed with autism at 41. She writes and speaks openly on late-diagnosed neurodivergence, pelvic health, and menopause in the workplace. She lives with her husband, three sons, and three dogs.

Bio copy is cleared for editorial reprint — please credit “Heather Florio, CEO of Desert Harvest.”

Speaks about

  • Pelvic, sexual, urological & menopausal health — under-researched, under-funded
  • Building a family women's-health company as someone who shares the diagnoses
  • Late-diagnosed autistic women & neurodivergent leadership
  • Menopause in the workplace — policy, accommodations, plain respect

At a glance

1993

With the company since

2012

CEO since

1,500%

Growth under her

100,000+

Women served

  • BELLA “Dear Sexpert” — monthly columnist
  • BELLA Medical Advisory Board
  • Board · Northern Light Center for Healthy Brain Aging
  • Supporter & fundraiser · AANE

In the News

Selected coverage.

Features, interviews, and mentions — pulled live from the Desert Harvest press room, newest first.

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Featured

Take The Lead / PR NewswireJune 2, 2026

Margaret Atwood to Headline "Take The Lead Power Up" on Women's Equality Day in Washington, D.C.

Women's health is foundational to leadership. Too often, care is fragmented and reactive.
Read on Take The Lead / PR Newswire